As of Wednesday, July 3, Winter Haven's LEGOLAND Florida will open to the public a new expansion area of the theme park named The LEGO World of Chima. Among the featured attractions in the new area of the park, which is sponsored by Cartoon Network, the Quest for CHI, a watercraft-centered ride sits as the focal point. Other World of Chima attractions include a Cragger's Swamp splash area, the Speedorz Arena – where kids fight it out in LEGO vehicles – and a 4-D LEGO Chima Movie Experience.